Revamping a legacy.

Commercial lawn care has long been seen as an old, stodgy and stale industry. With the launch of the new, all-electric Revolution Series products, our goal was to show that Toro is a tech-forward company—with a 100+ year heritage. Using both newly shot footage and pre-existing brand assets, I created a 30-second pre-roll spot that bridges the gap between sleek and gritty, and re-introduces Toro as a company at the forefront of electric mowers.